Tuesday, June 19, 2018

Short Take: A Pitch and a Whiff

A flack sent me a pitch yesterday that caught my eye. Very few do. Most are complete nonsense, often trying to pawn off someone to quote for a subject whose thought no one would otherwise care about. Delete.

But this pitch interested me, so I responded to the flack to send me an advance copy of the “open letter” that would come out in the media today. “Thanks! Will do!!!” was the reply.

Then . . . nothing. After writing two posts this morning, I replied to the “will do” email that I received nothing and he blew the pitch. This is what I received in reply:

I am so sorry. I am doing this pro bono (on my vacation) and forwarded your pitch to organizers. I will follow up about the status of the letter. I was supposed to have the final version last night. I will send it along the second I have it. I am sorry no one responded to you yesterday 🙁

From the explanation, coupled with the sad face emoji, I’m going engage in wild speculation that his flack is a millennial. I will accept as true everything contained in the flack’s reply. My sur-reply?

Too late.

Your problems aren’t mine. You came to me. You pitched me. You got me to bite. Then you make excuses.  This is what failure looks like. Don’t be this person unless you want to fail.


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